Advertising slogans
IP PROTECTION AND REGISTRATION
Trade Dress Protection
The Trade Dress is the overall image through which your company presents a product or service in the market in order to positively influence the final decision of consumers. We help you to protect it properly.
What items are included?
scent brand identity
dress code
Use of images in social networks
Tagline
Marketing campaings
Musical or sound identity
Use of logos
Look & Feel of Websites, Apps, Social Media
Identity in the specific color
Design of premises
Visual identity
Isotype and its uses
Voice tone
Icons and uses of photographs
Advantages
Reinforces the position in the market
- Faced with the use of the acquired reputation
- Faced with the confusory
- Association or systematic imitation
- Faced with the weakening of the market position
Generates added value to the business
- Provides security to licensees and, where appropriate, to franchisees
- Facilitates the legal defense of unconventional intangibles
- Increase the Intellectual Property assets of the company
- Contributes to streamline technology transfer
Legal protection routes
The commercial image is protected in the European Union (EU) for a combination of figures and measurements
Contractual measures
- Selective distribution contracts for vertical controls
- Selective distribution contracts for marketplaces
- Non-competition clauses
- Confidentiality agreements
Stay updated
To know where to go, you need to know which direction to take
Experts in Tradedress Protection
The experience you need for decision-making. All the knowledge of our experts is at your disposal.
Patricia Sarasola
Group Consultancy Officer
Natascha Ballestero
IP Specialist
Iván Alejandro Martínez
IP Senior Consultant
Irene Brenes
IP Consultancy Specialist
Patricia Falcao
Legal Services Manager
Coral Navarro
IP Consultancy Specialist
Cristina Antequera
IP Consultancy Specialist
Adriana Esteves
IP Consultancy Director
Thais Boyd
IP Specialist
Juan Camilo Bohórquez
IP Consultancy Specialist
Aitor Romero
IP Consultancy Specialist
Mauro Ferreira
IP Specialist
Contact our expert
Do you have any doubts? We solve them on a one-to-one basis
Jimena Ugarte
Country Managing Director Chile
Chile
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Do you have any doubts? We solve them on a one-to-one basis
Bartolomé Arrom
IP Senior Consultant
España
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Do you have any doubts? We solve them on a one-to-one basis
Iñigo Vilallonga
IP Senior Consultant
España
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Do you have any doubts? We solve them on a one-to-one basis
Marc Blanxart
Group Chief Revenue Officer
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Do you have any doubts? We solve them on a one-to-one basis
Fabiana Penadés
Country Managing Director Uruguay
Uruguay
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Do you have any doubts? We solve them on a one-to-one basis
Cecilia Belmar
IP Senior Consultant
Chile
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Do you have any doubts? We solve them on a one-to-one basis
José María del Valle
IP Senior Consultant
España
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Do you have any doubts? We solve them on a one-to-one basis
Claudio Castanheira
Regional Managing Director Brazil
Brasil
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Do you have any doubts? We solve them on a one-to-one basis
Lorena Rodríguez
Regional Managing Director México
México
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Do you have any doubts? We solve them on a one-to-one basis
Rebecca Wu
International IP Consultant for ClarkeModet
China
Tailor-made protection